On Wednesday, 22 June 2022, Rector Univ.-Prof. Dr. Wilfried Eichlseder presented the new curricula and study programmes of Montanuniversität Leoben together with Mag. Elmar Pichl, Head of Section at the Federal Ministry of Education, Science and Research. The students will now work even harder on solutions for a better tomorrow. Erhard Skupa, Head of Public Relations at the University, and Dipl.-Ing. Malina Jop, who is involved in the campaign as a testimonial, presented the information campaign "Gemacht für die Zukunft" (Made for the Future), which was newly developed for this purpose and is intended to generate attention beyond Austria's borders.
Unique since its foundation
Since its foundation, Montanuniversität Leoben has been characterised by its uniqueness in Europe. This includes not only the location, the long tradition, the passion and scientific excellence as well as the family-like togetherness, but also the motto "Anything but ordinary".
However, the great challenges of our time in the areas of resources, climate, energy and the environment require not only the adaptation of social behaviour, but also the orientation of a university.
New orientation, new curricula and new fields of study
The Montanuniversität Leoben is therefore now increasingly researching and teaching for a better tomorrow, so that innovative ideas become sustainable reality. The essence of the entire university is based on five core values that determine everything it does: Energy Efficiency, Carbon Neutrality, Sustainability, Zero Waste and Circular Design.
These core values are now reflected in the excellent education of students in all Bachelor's and Master's programmes and are the basis for the newly created competence areas Advanced Resources, Smart Materials and Sustainable Processing.
In addition, two new bachelor study programmes have been included in the curriculum: Responsible Consumption and Production and Circular Engineering.
Univ. Prof. Dr. Wilfried Eichlseder, Rector of the Montanuniversität Leoben, explains the background: "We have to meet the enormous challenges, especially in the areas of climate and environmental protection as well as resource security, with concrete solutions. At our university, we put the right tools in the hands of students to work on these innovative and smart solutions for a better tomorrow and thus prepare them for their future key role in improving our environment.
As the Montanuniversität Leoben, we have always stood for excellence in research and teaching, and I am very proud that we have now been able to launch our new orientation more strongly in the interests of the generations that will come after us."
"Due to the orientation of the studies towards sustainability and digitalisation with regard to the current societal and global challenges, it can be assumed that the interest in studies at Montanuniversität Leoben will increase," explained Mag. Elmar Pichl, Head of the Higher Education Section at the Federal Ministry of Education, Science and Research. "The Responsible Consumption and Production (BSc and MSc) degree programme is the first degree programme to be aligned with an SDG (Sustainable Development Goal)," emphasised Pichl. He also hoped that the redesigned study programme in Leoben would inspire more female students to take up technical/engineering subjects and that the number of international students could be increased by expanding purely English-language studies.
The new campaign - "Made for the future".
In order to communicate the new orientation and the new study programme in the best possible way, a large-scale campaign was developed under the motto "Made for the future". A central idea was to continuously confront the target group with students at all touchpoints, which is why the testimonials of the campaign are also current students of Montanuniversität Leoben. Dipl.-Ing. Malina Jop - one of the faces of the campaign - says: "The new study programme has improved studyability and topics that are important for positively shaping the future have been brought into focus even more. Thus, we the Leoben students are well trained to face all upcoming challenges and to actively shape innovative developments." The campaign, which was conceived and planned by the Viennese creative agency rosenberg gp, will be seen throughout Austria from June to the end of September, and on all channels. The focus will be on online and social media, but print, out-of-home and radio will also play a major role. The campaign is very different from previous campaigns in the education sector. "We will certainly place our main focus in the digital area, but we will draw attention to ourselves throughout the country with a large and broad-based campaign and with a fantastic spot that was produced in Leoben and resembles a blockbuster. It is important for us to inspire young people and especially young women for the Montanuniversität Leoben. With this modern and fresh campaign, which focuses on our students, we are also confident that we will succeed," Erhard Skupa, Head of Public Relations, is convinced.
Further Information: https://oc.unileoben.ac.at/index.php/s/medbW3cE9y8vfKK
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